When her daughter started her career, Joey saw a need for clear, objective financial information.

She decided to combine both her personal stories and professional knowledge to help women understand the impacts of daily financial decisions. The result is A Girl’s Guide to Personal Finance. It has received top ratings and has been featured on Iowa Public Radio, WHO and Sirius XM. Today, Joey writes and speaks to a variety of audiences from private employers to public colleges. Joey lives in Iowa where she and her husband raised their two children. Learn More
When divorce disrupted her childhood, Joey learned many critically important lessons about money and its role in everyday life and long-term happiness.

After graduating from the University of Minnesota Joey moved to Iowa, got married and started a long career in the financial industry. From simple term life insurance to frontline angel investing, Joey has seen the full range a financial products and needs.

At a tailgate of a BIG 10 football game, she had a pivotal conversation with a group of young women about to graduate with bachelor’s degrees and going on to earn strong incomes. It became clear to her that there was a big need for solid and objective financial information for young people. On her way home, she drafted the outline of what would become A Girl’s Guide to Personal Finance. She chose to focus on women not because the financial information changes, but due to her desire to make it meaningful and interesting to the young women she spoke with that day.

Since writing A Girl’s Guide to Personal Finance, Joey has spoken at high schools, colleges, and Fortune 500 employers. All with the focus on teaching personal finance in the modern age. Unlike many in this field, Joey does not sell financial products. Instead, she focuses on educating and enlightening others so they can confidently make good financial decisions for their lives.

In addition to her published book, Joey has authored multiple published articles and has become a content provider for financial institutions.